Together, we remodeled the entire thing (yes - there’s an earlier version that never saw the light of day) and fought through what it could be and who it was for. 

We built the deck around five matriarchal species — the African Lion, African Elephant, Spotted Hyena, Orca (Killer Whale), and the Ring-tailed Lemur — each with their own brand of wisdom: leadership, connection, adaptability, empathy, and joy. But don’t expect soft, fluffy affirmations here. These cards were made for women who have seen some sh*t.

When we were developing the deck, my daughter and I recorded a conversation essentially asking, “What would a lioness do?” or “What would (insert your favorite matriarch) do?”
Because a head lioness doesn’t get the luxury of second-guessing herself. She doesn’t sit around pondering if she’s qualified to hunt. She makes a call, takes action, and feeds her pride. That’s literally her job. There’s no overthinking when survival — or purpose — is on the line.

That became the heartbeat of this deck: a reminder that instincts are meant to be trusted, not tamed.

The Matriarch Deck isn’t here to fix you. You’re not broken.

It’s here to remind you that you’ve been powerful all along — even on the days you’re running on f*cking caffeine and spite.

So pull a card, take a breath, and channel your inner matriarch.

Because this deck isn’t about finding yourself — it’s about remembering who the hell you already are.